Sellers

THINKING OF SELLING?


YOUR HOME MAY BE YOUR SINGLE BIGGEST INVESTMENT AND ONE OF THE LARGEST FINANCIAL TRANSACTIONS YOU’LL EVER MAKE.


When selling, you want the best price and most favorable terms. There are a myriad of marketing options, legalities and details that go into a sale, from the time you set the price to closing. It takes a lot more than adding it to the MLS listings and putting a sign in the front yard. We have a full marketing plan we prepare for our selling clients to save them time and trouble – and to ensure that their homes sell as quickly as possible, and at top value!

When we market your property, you benefit by receiving our customized approach, tailored just for you. We assist you in all aspects of print and online marketing, from preparing your house to sell to advertising and handling the final details of the selling process.

Feel free to explore our website with the many Seller Resources we have provided for our Home Selling Clients including a complementary online Instant Home Valuation, Things to Consider before Selling Your House, 7 Seller Tips: Sell Faster, for More Money, an overview of a Home Selling Marketing Plan, an overview of the Home Selling Process, and Moving and Packing Tips.

If we can be of any further assistance or if you would like to learn more about Team Beesley, feel free to contact us directly at 831.204.3188.


HOME SELLING MARKETING PLAN

Selling your Monterey Peninsula house takes a lot more than adding it to the MLS listings and putting a sign in the front yard. There are nine critical areas that must be addressed to ensure that you get the best result when selling your home. Take advantage of the 36 service steps that we do for our Seller clients to save them time and trouble – and to ensure that their homes sell as quickly as possible, and at top value!

Below are the nine critical areas that we will discuss during your Listing Consultation. Each area includes multiple service steps which we will discuss in detail during our first meeting.

  • Communicating
  • Preparing to Sell
  • Promoting to Local Agents
  • Online Marketing Plan
  • Promoting in Your Neighborhood
  • Advertising
  • Showing the Property
  • Managing Buyer Inquiries
  • Managing the “Transaction”

To request a Listing Consultation, please fill out your information on our Contact Page and we will be in contact with you to set up an appointment at your convenience.

HOME SELLING PROCESS

Preparing Your House to SellWhen selling, you want the best price and most favorable terms. There are a myriad of marketing options and details that go into a sale, from the time you set the price to closing (AKA your celebration day).

When marketing your property, if it is properly prepared for showing an interested buyer, it will bring the best price, terms…and ultimately sell in the shortest time frame.

Helpful Tips For Preparing Or Staging Include:
  • Remove clutter from the yard
  • Cut and edge grass
  • Trim hedges and weed gardens
  • Paint, fix or wash railings, steps, storm windows, screens and doors
  • Clean gutters
  • Wash windows
  • Straighten up garage
  • Paint, wash and fix garage doors and windows
  • Conduct a Termite Inspection
  • Repair dripping faucets and leaky toilets
  • Replace all burned out light bulbs
  • Repair faulty light switch
  • Remove clutter
  • Have a professional conduct a Home Inspection
  • Oil door hinges, tighten door knobs
  • Carpet professionally cleaned or replaced if in poor condition
  • Give home a through cleaning

Showing Your House

Once your home is ready to show, we will begin marketing it to potential buyers and other sales associates. If possible, leave the home when buyers are present so they feel comfortable asking their agent candid questions.
Other helpful tips include:

  • Remove pets. Take them with you or keep them penned in the yard or garage.
  • Open shades and curtains to let in light.
  • Turn on enough lights so the home is well-lit.
  • Remove clutter from tables and bookshelves. Neatness makes rooms seem larger.
  • Put away items in the yard such as garden tools, bicycles and toys.
  • Light a fire in the fireplace to create a cozy atmosphere.
  • Grind up part of a lemon in the disposal to add a fresh smell to the kitchen.
  • Keep radios and TVs off, or on low volume.
  • Keep money and other valuables, as well as prescription drugs, out of sight.

Purchase and Sale Agreement

Once you’ve found the home you want to buy, together we’ll complete a purchase and sale agreement. This is the contract in which you and the seller outline the details of the property transfer.
The purchase and sale agreement usually consists of the following:

  • Earnest money receipt
  • Financing addendum
  • Inspection addendum
  • Conditions/disclosure addendum
  • Contingency addendum–when appropriate
  • Addendum outlining special conditions
  • Lead-based paint notification–when appropriate
  • In selected areas, the following forms will also be part of your agreement: “Agency disclosure” and “Property disclosure form completed by the property seller”

In many areas, the following forms will also be a required part of your agreement:
  • Agency disclosure
  • Property disclosure form completed by the property seller.

The Chemistry of Escrow




Home Inspection

When you’re ready to complete a purchase and sale agreement on a home, your offer will generally be contingent on a professional inspection of the entire property, including improvements. The home inspector looks beyond the cosmetics to make sure that the home’s general systems operate properly. The inspector will also look for large repairs that are needed and report on the condition of the home.

The standard home inspector’s report will review the conditions of the home’s heating and cooling system, interior plumbing and electrical systems; the roof, attic and visible insulation; walls, ceilings, floors, windows and doors; foundation, basement and visible structure. The inspector will also look for cracks in cement walls, water stains that indicate leakage and any indication of wood rot. A home inspection also points out the positive aspects of a home, as well as the maintenance that will be necessary to keep it in good shape.

As your agent, I’m familiar with home inspection services and can provide you with a list of names from which to choose. Another good source for finding a home inspector is to ask a friend, or perhaps a business acquaintance, who has had a home inspection and can recommend a home inspector they were satisfied with.

Remember, no home is perfect. If problems are found, I will help you negotiate through the process.

Settlement – Who Pays What

During the negotiation stage of the transaction, a mutually agreed-upon date for closing is determined. “Closing” is when you and the buyer sign all the paperwork and pay your share of the settlement fees, and the documents are recorded.
Settlement obligations vary widely due to specific contract language, local laws and customs.

Prior to closing, the closing agent (usually an escrow or title company or attorney) will complete a detailed settlement statement for both buyer and seller.

The Seller Will Receive:
  • Utility deposits held by gas, electric, cable, telephone and other companies
  • Prorated portion of pre-paid property taxes
  • Prorated mortgage interest from payments made during the current month
  • Fuel rebate for oil or propane remaining in storage tank
  • Net proceeds after seller’s share of expenses is paid

The Seller Pays:
  • Brokerage commission (the sum or percentage of the sale price previously agreed upon by the seller and real estate agent)
  • One-half of escrow or legal fees paid to the attorney or escrow company for preparing the closing (In California, the party paying escrow fees varies from county to county)
  • Document preparation fees
  • Recording and notary fees
  • Title search and title insurance (paid by either the seller or the buyer)
  • Local transfer taxes, if any
  • State taxes, if any
  • Repairs or inspections seller has agreed to pay for.

Seller Resources

Instant Home Valuation
Things to Consider before Selling Your House
7 Seller Tips: Sell Faster, for More Money